Dansker Prize Winner
Congratulations to TMP Worldwide, whose campaign for ESPN is the winner of this year's Dansker prize! Winning entries included:
Category Prize Winners
-
Print Advertising and Promotions
- Grand Prize
- ESPN Hot dog (TMP Worldwide for ESPN)
-
Single Ad (Color or B&W)
- 1st Place
- Barrick (TMP Worldwide for Barrick)
- 2nd Place
- ESPN Hot dog (TMP Worldwide for ESPN)
- 3rd Place
- ESPN Pompom (TMP Worldwide for ESPN)
-
Ad Campaign (Color or B&W)
- 1st Place
- Boeing Ads (TMP Worldwide for Boeing)
- 2nd Place
- Our Community (CKR Interactive for Sutter Health CVR)
- 3rd Place
- ESPN paths (TMP Worldwide for ESPN)
-
Single Brochure
- 1st Place
- Niagara Health System Recruitment Brochure (Day Advertising Group, Inc. for Niagara Health Systems)
- 2nd Place
- "Think" Nursing Brochure (Harger Howe for Harris County Hospital District)
- 3rd Place
- SWANK recruitment brochure (Bernard Hodes Group for SWANK Audio Visuals)
- MDA Diversity Brochure (TMP Worldwide for Missle Defense Agency)
-
Collateral Package
- 1st Place
- Yukon Government "Comes With the Territory" Brand Collateral Package (Day Advertising Group, Inc. for Government of Yukon)
- 2nd Place
- VA Recruitment Brochures (CACI for Department of Veterans Affairs)
- 3rd Place
- DriveTime - What Drives You? (Shaker Recruitment Advertising & Communications for DriveTime)
- America's Veteran - Valued, Experienced, Trained (TMP Worldwide for America's Veteran)
-
Direct Mail
- 1st Place
- Florida Hospital Direct Mail Campaign (Bernard Hodes Group for Florida Hospital)
- 2nd Place
- Alere (TMP Worldwide for Alere)
- 3rd Place
- TSA direct mailer (TMP Worldwide for Transportation Security Administration)
-
Other
- 1st Place
- Barrick Gold (TMP Worldwide for Barrick )
- 2nd Place
- Cracker Barrel Flyers (Bernard Hodes Group for Cracker Barrel)
- 3rd Place
- Notecard, Envelope & Letterhead (Bernard Hodes Group for Coca-Cola Enterprises)
-
Non-Print Advertising and Promotions
- Grand Prize
- AFR Get One Now Tee (Blaine Warren Advertising for Air Force Reserve)
-
Direct Mail
- 1st Place
- Boeing Emails (TMP Worldwide for Boeing)
- 2nd Place
- Miami Children's Hospital Ecards (Bernard Hodes Group for Miami Children's Hospital)
- 3rd Place
- 'Explore your progressive side' e-card (Bernard Hodes Group for Progressive)
-
Mobile Marketing
- 1st Place
- P&G Palooza (TMP Worldwide for P&G)
- 2nd Place
- AT&T Mobile (TMP Worldwide for AT&T)
- ExperiencePG mobile (TMP Worldwide for P&G)
- 3rd Place
- BNY Mobile Sweepstakes (TMP Worldwide for BNY Mellon)
-
Social Media Marketing
- 1st Place
- PlanetHP (TMP Worldwide for Hewlett-Packard)
- 2nd Place
- Boeing Linkedin page (TMP Worldwide for Boeing)
- 3rd Place
- Boeing Careers Facebook (TMP Worldwide for Boeing)
-
Other
- 1st Place
- Northrop Grumman People Plus+ ERP (TMP Worldwide for Northrop Grumman)
- 2nd Place
- VA Virtual Career Fair and Hiring Event (CACI for Department of Veterans Affairs)
- 3rd Place
- AFR Get One Jay Leno Poster (Blaine Warren Advertising for Air Force Reserve)
-
Video/Film, Movie Slides
- 1st Place
- Total Rewards (Alstin Communications for Christiana Care Health System)
- 2nd Place
- ARAMARK (TMP Worldwide for ARAMARK)
- 3rd Place
- Winter, Wyman’s Digital Video Series (HireClix for Wintery, Wyman)
- Meaningful Moments Video (o2ideas, inc. for Mars Petcare US)
-
Out of Home
- 1st Place
- P&G Engineering Airport Display (TMP Worldwide for P&G)
- 2nd Place
- 'We can Relate' Bus wraps (Bernard Hodes Group for Convergys)
- 3rd Place
- "We can relate' Transit Shelter (Bernard Hodes Group for Convergys)
-
Booth
- 1st Place
- America's Veteran - Valued, Experienced, Trained (TMP Worldwide for America's Veteran)
- 2nd Place
- Everything is possible. (Bernard Hodes Group for Lockheed Martin)
- 3rd Place
- AFR High Tech Booth (Blaine Warren Advertising for Air Force Reserve)
-
Giveaways
- 1st Place
- Code-hearted T-shirt (CKR Interactive for Intel)
- 2nd Place
- AFR Get One Now Tee (Blaine Warren Advertising for Air Force Reserve)
- 3rd Place
- AFR Kid Rock Tee (Blaine Warren Advertising for Air Force Reserve)
-
Corporate Employment Website
- 1st Place
- Verizon New Enterprise-wide Site (TMP Worldwide for Verizon Communications)
- 2nd Place
- Sonic (CareerBuilder for Sonic)
- 3rd Place
- Petco CWS (Bernard Hodes Group for Petco)
- Sophistication. Elegance. Style (Bernard Hodes Group for SAKS Fifth Avenue)
-
Radio/Television
- 1st Place
- Sun Life Financial (TMP Worldwide for Sun Life Financial)
- 2nd Place
- Sun Life Financial (TMP Worldwide for Sun Life Financial)
-
Other Online
- 1st Place
- Pfizer Neuroscience (CareerBuilder for Pfizer)
- 2nd Place
- ESPN TuTu Banner (TMP Worldwide for ESPN)
- ESPN Fish (TMP Worldwide for ESPN)
- 3rd Place
- AT&T Emails (TMP Worldwide for AT&T)
-
Best Multimedia Campaign for a General Audience
- Grand Prize
- Six Flags (CareerBuilder for Six Flags)
-
Best Multimedia Campaign
- 1st Place
- Six Flags (CareerBuilder for Six Flags)
- 2nd Place
- Hyatt campaign (NAS Recruitment Communications for Hyatt)
- 3rd Place
- "It's all here but you" Recruitment Campaign for Atlantic Health System (Bernard Hodes Group for Atlantic Health System)
-
College Communications
- Grand Prize
- AT&T Augmented Reality Videos (TMP Worldwide for AT&T)
-
Other (non-traditional: career fair, giveaway, poster, etc.)
- 1st Place
- Discover who you are... (Bernard Hodes Group for International Association of Chief of Police)
- 2nd Place
- T.G.I.FRiDAY'S Poster (TMP Worldwide for T.G.I.FRiDAY'S)
- 3rd Place
- What We Believe (Bernard Hodes Group for PNC Bank)
-
Best Multimedia Campaign
- 1st Place
- RIM Student Programs (TMP Worldwide for Research In Motion)
- 2nd Place
- AFR Embry-Riddle (Blaine Warren Advertising for Air Force Reserve)
- 3rd Place
- Verizon Wireless Wednesdays Campaign: BOB (TMP Worldwide for Verizon Wireless)
-
Print Ad / Brochure / Collateral
- 1st Place
- No Begging Necessary (Bernard Hodes Group for PetSmart)
- 2nd Place
- Farewell Card (Bernard Hodes Group for Coca-Cola Enterprises)
- 3rd Place
- Thank You Card (Bernard Hodes Group for Coca-Cola Enterprises)
-
Online
- 1st Place
- EdwardJones360.com - college site (TMP Worldwide for Edward Jones)
- 2nd Place
- AT&T Augmented Reality Videos (TMP Worldwide for AT&T)
- 3rd Place
- Food Is Life Microsite (TMP Worldwide for The Culinary Institute of America)
- AT&T College Connection Facebook page (TMP Worldwide for AT&T)
-
Employee/Internal Communications
- Grand Prize
- Mars Petcare Academy (o2ideas, inc. for Mars Petcare US)
-
Retention Program
- 1st Place
- Mars Petcare Academy (o2ideas, inc. for Mars Petcare US)
- 2nd Place
- Employee Survey Ecard Campaign (Bernard Hodes Group for UCSF Medical Center)
- Dig Our New Digs (CKR Interactive for Patelco Credit Union)
- 3rd Place
- Acquistion Corps "Making A Difference" (Herren Associates for US Navy)
-
Motivation or Mentoring Program
- 1st Place
- Nutro College (o2ideas, inc. for Mars Petcare US)
- 2nd Place
- Supervisors of Steel 3D Viewmaster (Bernard Hodes Group for Federal Bureau of Investigation)
- 3rd Place
- ADP Film Festival (Bernard Hodes Group for ADP)
-
Best Multimedia Campaign
- 1st Place
- 2010 MidWest Area Retail Summit “Power To The People” (o2ideas, inc. for Verizon Wireless)
- 2nd Place
- RockStar 6 (o2ideas, inc. for Verizon Wireless)
- 3rd Place
- AFR Refer A Friend - Jay Leno (Blaine Warren Advertising for Air Force Reserve)
-
Referral Program (Single or Multiple Medium)
- 1st Place
- Northrop Grumman People Plus+ ERP (TMP Worldwide for Northrop Grumman)
- 2nd Place
- You're getting warmer... (Alstin Communications for QVC, Inc.)
- 3rd Place
- ERP (Bernard Hodes Group for St. Joseph Health System—St. Joseph Hospital)
-
Special Award
- Grand Prize
- The Employment Conversation: How Employers & Talent are Meeting on the Social Web (Bernard Hodes Group for Bernard Hodes Group)
-
Recruitment Advertising Effectiveness
- 1st Place
- UPSjobs Mobile-Friendly Website (TMP Worldwide for UPS Workforce Planning)
- 2nd Place
- Recruitment Advertising Innovation Through Gaming: My Marriott Hotel (Marriott International for Marriott International)
- 3rd Place
- AT&T Talent Network Case Study (TMP Worldwide for AT&T)
-
Best Research Project
- 1st Place
- The Employment Conversation: How Employers & Talent are Meeting on the Social Web (Bernard Hodes Group for Bernard Hodes Group)
- 2nd Place
- RNs at Risk: Understanding Key Tenure Points (Bernard Hodes Group for Bernard Hodes Group)
- 3rd Place
- Walmart Military Project (TMP Worldwide for Gary Profit, Senior Director of Military Programs)
- Genentech Alumni Engagement Survey (CKR Interactive for Genentech)
-
Global Communications
- Grand Prize
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
-
Print Publication Ad
- 1st Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
- 2nd Place
- Met Police Custody Nurse (aia Worldwide for Metropolitan Police Service)
- 3rd Place
- 'Boston to Bogota' global print ad (Bernard Hodes Group for Convergys)
- "The baker" (Bernard Hodes Global Network: TBWA\CORPORATE, France for BNP Paribas)
-
Print Promotion or Collateral
- 1st Place
- Royal Opera House Ballet Shoes (aia Worldwide for Royal Opera House)
- 2nd Place
- Xilinx: We Make Possible (Evviva Brands for Xilinx)
- 3rd Place
- "Meet the New You' 3 Panel (Bernard Hodes Group for Convergys–South America)
- "Meet the New You' Brochure (Bernard Hodes Group for Convergys–Costa Rica)
-
Non-Print Promotion or Collateral
- 1st Place
- In The Navy (Bernard Hodes Global Network: ACA communicatie, Netherlands for Royal Netherlands Navy)
- 2nd Place
- Aramco Saudi Film (aia Worldwide for Aramco Overseas Company)
- 3rd Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
-
Event Marketing Strategy
- 1st Place
- Gig (Bernard Hodes Global Network: Adcorp Australia, Ltd., Australia for ANZ)
-
Online Media
- 1st Place
- Virgin Atlantic Snow Globe (aia Worldwide for Virgin Atlantic)
- 2nd Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
- 3rd Place
- Option City (Bernard Hodes Global Network: Adcorp Australia, Ltd., Australia for Telstra)
-
Mobile Marketing Strategy
- 1st Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
-
Other
- 1st Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
- 2nd Place
- In The Navy (Bernard Hodes Global Network: ACA communicatie, Netherlands for Royal Netherlands Navy)
- 3rd Place
- Connecting CMB (Bernard Hodes Global Network: Bernard Hodes Group Hong Kong for HSBC - Commercial Banking)
- Barclays Employee Referral Programme – 'Very Important People' (Bernard Hodes Global Network: Bernard Hodes Group U.K. for Barclays UKRB)
-
Best Multimedia Campaign
- 1st Place
- Best Multimedia Campaign KPMG (Bernard Hodes Global Network: Bernard Hodes Group U.K. for KPMG)
- 2nd Place
- British Gas Planets (aia Worldwide for British Gas)
- 3rd Place
- Become Yourself (Bernard Hodes Global Network: TBWA\CORPORATE, France for The French Army)
- Explore (Bernard Hodes Global Network: Oxus Solutions Limited, China for Microsoft China)
-
Diversity
- Grand Prize
- ESPN Boots (TMP Worldwide for ESPN)
-
Online
- 1st Place
- Diversity Banner Ad Campaign (Bernard Hodes Group for Coca-Cola Refreshments)
- 2nd Place
- Air Force Acquisition - Civilian Careers (TMP Worldwide for U.S. Air Force Space & MIssle Systems Center)
- 3rd Place
- ESPN TuTu Banner (TMP Worldwide for ESPN)
- ESPN Fish (TMP Worldwide for ESPN)
-
Best Multimedia Campaign for Diversity Recruitment
- 1st Place
- ESPN Paths (TMP Worldwide for ESPN)
- 2nd Place
- IRS "Count On Me" Campaign (TMP Worldwide for IRS)
- 3rd Place
- LGBT Pride (Workware for Waste Management)
- "I Am" Campaign (Bernard Hodes Group for National Urban League)
-
Print Ad / Collateral
- 1st Place
- ESPN Boots (TMP Worldwide for ESPN)
- 2nd Place
- ESPN Hot dog (TMP Worldwide for ESPN)
- 3rd Place
- ESPN Pompom (TMP Worldwide for ESPN)
-
Other
- 1st Place
- Yukon Government Aboriginal Employee Forum Posters (Day Advertising Group, Inc. for Government of Yukon)
- 2nd Place
- Darden Employer Value Video (Bernard Hodes Group for Darden)
- 3rd Place
- "I Am" Campaign–Cinema Ad (Bernard Hodes Group for National Urban League)
-
Self Promotion
- Grand Prize
- Disengaged Dozen (Bernard Hodes Group for Bernard Hodes Group)
-
Print Ad / Collateral
- 1st Place
- SmarPost Brochure (Bernard Hodes Group for SmartPost)
- 2nd Place
- Hodes iQ Brochure (Bernard Hodes Group for Hodes iQ)
- 3rd Place
- Social Media Event Ad (Bernard Hodes Group for Bernard Hodes Group)
-
Online
- 1st Place
- tmp.com (TMP Worldwide for TMP Worldwide)
- Holiday E-Blast (o2ideas, inc. for o2ideas)
- 2nd Place
- TMP Government - Interactive Holiday Card (TMP Worldwide for TMP Government)
- 3rd Place
- Recruiters: Wanna be a star? (Alstin Communications for Alstin Communications, Inc.)
- Statistics Web Banner Ad Campaign (Bernard Hodes Group for Bernard Hodes Group)
-
Other
- 1st Place
- NedCo Video (o2ideas, inc. for o2ideas)
- 2nd Place
- TalentBrew Print (TMP Worldwide for TMP Worldwide Advertising & Communications, LLC)
- 3rd Place
- Find Your World: Internal Associate Video Contest (Marriott International for Marriott International)
-
Best Multimedia Campaign
- 1st Place
- Disengaged Dozen (Bernard Hodes Group for Bernard Hodes Group)
- 2nd Place
- the power of done pooch (Alstin Communications for Alstin Communications, Inc.)