Award Categories
2011 Creative Excellence Awards Categories:
Print Advertising and Promotions
| A1 |
Single Ad (Color or B&W) |
Single ad in a newspaper, magazine or trade publication |
| A2 |
Ad Campaign (Color or B&W) |
Series of ads in a newspaper, magazine or trade publication |
| A3 |
Single Brochure |
Single brochure as a print promotion |
| A4 |
Collateral Package |
A coordinated collateral package of at least 3 pieces |
| A5 |
Direct Mail |
A direct mail/postcard promotion |
| A6 |
Other |
Other promotional material and collateral, posters, flyers, table top materials, referral cards |
Non-Print Advertising and Promotions
| B1 |
Radio/Television |
Radio/television ads |
| B2 |
Video/Film, Movie Slides |
Video or film promotional pieces |
| B3 |
Out of Home |
Outdoor billboards, airport or transit displays, etc |
| B4 |
Booth |
Job fair, career fair, trade show |
| B5 |
Giveaways |
Gadgets, gimmicks, T-shirts, etc. |
| B6 |
Corporate Employment Website |
Company website or career site |
| B7 |
Other Online |
Other online ads. |
| B8 |
Direct Mail |
Electronic direct media (e-cards) |
| B9 |
Mobile Marketing |
Recruitment mobile marketing promotion |
| B10 |
Social Media Marketing |
Social Media Ads/pages or promotions |
| B11 |
Other |
Any other non-print media not covered by the above categories |
Best Multimedia Campaign for a General Audience
| C1 |
Best Multimedia Campaign |
Best Campaign/General Audience, using multiple media |
College Communications
| D1 |
Print Ad / Brochure / Collateral |
Print ads, brochures, and collateral materials. |
| D2 |
Online |
|
| D3 |
Other (non-traditional: career fair, giveaway, poster, etc.) |
Non-traditional: career fair, giveaway, poster, etc. |
| D4 |
Best Multimedia Campaign |
Best multimedia campaign for college communications, designed specifically for the college audience |
Employee/Internal Communications
| E1 |
Referral Program (Single or Multiple Medium) |
|
| E2 |
Retention Program |
Program promoting employee retention |
| E3 |
Motivation or Mentoring Program |
Program promoting employee motivation or mentoring program |
| E4 |
Best Multimedia Campaign |
Best multimedia campaign for employee/internal communications |
Special Award
| F1 |
Recruitment Advertising Effectiveness |
Recruitment advertising effectiveness — M.O.R.E. Award |
| F2 |
Best Research Project |
An advertising strategy developed from the use of research such as focus groups, market studies, etc. Samples of the research results must be included and a description of the objective; the research developed; the results of the research; the marketing strategy developed as a result of the research |
Global Communications
| G1 |
Print Publication Ad |
Any ad placed in a newspaper, or magazine/trade publication |
| G2 |
Print Promotion or Collateral |
Brochures, collateral packages, direct mail and other promotional pieces |
| G3 |
Non-Print Promotion or Collateral |
Non-print collateral/promotions (radio, television, video, CD’s, DVD’s, electronic displays, booths, giveaways, etc.) |
| G4 |
Event Marketing Strategy |
Marketing strategy for recruitment event |
| G5 |
Online Media |
Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media) |
| G6 |
Mobile Marketing Strategy |
Mobile marketing strategy |
| G7 |
Other |
Any other recruitment program used by global agencies |
| G8 |
Best Multimedia Campaign |
Best Multimedia Campaign |
Diversity
| H1 |
Print Ad / Collateral |
|
| H2 |
Online |
Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media) dealing with diversity |
| H3 |
Other |
|
| H4 |
Best Multimedia Campaign for Diversity Recruitment |
Best multimedia campaign for diversity recruitment |
Self Promotion
Any company, advertising agency, temporary employment agency or media can enter the self promotion category. This category is reserved for those companies entering an advertisement or campaign for the promotion of their own organization. A company advertising in this category should be promoting their company as a great place to work and not necessarily promoting specific job openings.
| I1 |
Print Ad / Collateral |
Any ad placed in a newspaper, or magazine/trade publication |
| I2 |
Online |
Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media) |
| I3 |
Other |
Any other self promotion not covered by the above categories |
| I4 |
Best Multimedia Campaign |
Best multimedia campaign – A variety of media must be used when entering this category |
