Single ad in a newspaper, magazine or trade publication

Series of ads in a newspaper, magazine or trade publication

Single brochure as a print promotion

A coordinated collateral package of at least 3 pieces

A direct mail/postcard promotion

Other promotional material and collateral, posters, flyers, table top materials, referral cards

Radio Ad

Television Ad

Video or film promotional pieces

Outdoor billboards, airport or transit displays, etc

Virtual job fair or event

Job fair, career fair, trade show

Gadgets, gimmicks, T-shirts, etc.

Online tile or banner

Company website or career site

Event or position microsite (no more than 5 pages)

Electronic direct media (e-cards)

Recruitment mobile marketing promotion

Social Media Ads/pages or promotions

Any other non-print media not covered by the above categories

Best Campaign/General Audience, using multiple media

Any ad placed in a newspaper, or magazine/trade publication designed specifically for college audience

Brochure designed specifically for college audience

Package of 3 or more coordinated pieces, designed specifically for the college audience

Poster/postcard or other direct mailer, designed specifically for the college audience

Design for career fair booth designed specifically for college audiences

College giveaways such as gadgets, gimmicks, T-shirts, etc.

College internet tile or banner designed specifically for college audience

Website designed specifically for the college audience

College multimedia (video) designed specifically for the college audience

Social media ads/pages or promotions designed specifically for the college audience

Any other recruitment program designed to attract college students

Best multimedia campaign for college communications, designed specifically for the college audience

Employee referral program using a single medium

Employee referral program using multiple media

Program promoting employee retention

Program promoting employee motivation or mentoring program

Best multimedia campaign for employee/internal communications

Recruitment advertising effectiveness — M.O.R.E. Award

An advertising strategy developed from the use of research such as focus groups, market studies, etc. Samples of the research results must be included and a description of the objective; the research developed; the results of the research; the marketing strategy developed as a result of the research

Any ad placed in a newspaper, or magazine/trade publication

Brochures, collateral packages, direct mail and other promotional pieces

Non-print collateral/promotions (radio, television, video, CD’s, DVD’s, electronic displays, booths, giveaways, etc.)

Marketing strategy for recruitment event

Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media)

Mobile marketing strategy

Any other recruitment program used by global agencies

Best Multimedia Campaign

Direct mail campaign by a media/publishing company

Banner pages by a media/publishing company

Marketing of a physical or virtual job fair or event by a media/publishing company

Online advertising product/service by a media company

Recruitment website or job board by a media company

Research used to help a specific advertiser achieve a goal. Must include the goal; the research developed, the strategy developed as a result of the research

Any ad placed in a newspaper or magazine/trade publication dealing with diversity

Brochures, collateral packages, direct mail and other promotional pieces dealing with diversity

Non-print collateral/promotions (radio, television, video, CD’s, DVD’s, electronic displays, booths, giveaways, etc.) dealing with diversity

Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media) dealing with diversity

Ads, websites, giveaways, brochures,etc – all designed specifically for the college audience dealing with diversity

Motivation, referral, retention campaigns and programs designed for employees dealing with diversity

Best multimedia campaign for diversity recruitment

Any ad placed in a newspaper, or magazine/trade publication

Video done for self promotion

Online media promotions (including tiles and banners, corporate employment websites, E-cards and other online media)

Gadgets, gimmicks, t-shirts, etc.

Any other self promotion not covered by the above categories

Best multimedia campaign – A variety of media must be used when entering this category